Rabble-Rouser Raises $25,000 for Reproductive Rights in Honor of International Women’s Month

The Vulva Project Funds Planned Parenthood of Northern New England


MONTPELIER, VT - Rabble-Rouser Chocolate & Craft Co. presented $25,000 to Planned Parenthood of Northern New England (PPNE) in honor of International Women’s Month. The money was raised through sales of the confectioner’s popular Chocolate Vulvas from a campaign they have termed the Vulva Project, or the Vulvalution. 


Rabble-Rouser has long supported reproductive rights, beginning with the discovery that chocolate molds in the shape of penises were widely available, but only one chocolate vulva mold existed in the world. It was then that, as owner Jaquelyn Rieke says, “we realized we had to take this problem of under-representation into our own ladles.” Recognizing that this instance exemplified a much wider issue of sexism and gender discrimnation, they started the Vulvalution by creating their own mold and selling chocolate vulvas, with a portion of the proceeds going to PPNE. 


A key message of the Vulva Project is the recognition that a person does not need to be a woman in order to proudly bear a vulva or a vagina. It is important to note this fact, given the underrepresentation of transgender and nonbinary individuals, as evidenced by the 2020 edition of the American census, which still fails to recognize any gender but “male or female.”


Since the launch of the project, chocolate vulva-loving Vermonters and Rabble-Rouser customers from around the country have shown their support for the cause, having purchased 25,000 of the sweet treats in the two years since the campaign began--an average of 1,000 Chocolate Vulvas per month.


In honor of International Women’s Month and as part of their Vulvalution campaign, Rabble-Rouser doubled their contribution to PPNNE from the sale of all chocolate vulvas from March 8-12. This support for Planned Parenthood has become increasingly important: in the 48 years since the ruling of Roe vs. Wade, states have passed more than a thousand abortion restrictions, and no less than 27 abortion restrictions were added by various US state legislatures in 2020. In response to these efforts to restrict abortion access and reproductive rights, PNNE aims to provide, promote, and protect access to reproductive health care and sexuality education so that all people can make voluntary choices about their reproductive and sexual health.


In addition to supporting PPNNE to the tune of $25,000, the Chocolate Vulva project has also donated $6,250 of its proceeds to benefit Dutch educational organization, The Vulva Gallery. With the mission of celebrating Vulva Diversity, founder Hilde Atalanta paints hundreds of original unique vulvas and catalogues them for scientific, artistic and educational purposes. Every chocolate vulva sold comes with an educational collector card created for the Vulvalution by The Vulva Gallery.