You love Nutty Steph's for our pure and delicious granola and chocolate, but did you ever know how hell bent we are on economic justice? We will soon be a Worker-Owned Cooperative and it is okay if you have no idea what that is! October is National Co-op Month, though, so indulge me:
Cooperative culture has been carving little inroads through the American way of commerce for just about 100 years now in response to rising tyranny of industrial consolidation. Co-ops offer an alternative to the American tradition of absolute power and ownership, the culture of conquest and the faithful virtue of individual achievement. In my experience, this virtue is made of dust and delusion. We must blow that dust off our concept of "work" before we will be able to make our way out of chronic American social inequality. Good work is not an individual act.
At Nutty Steph's, people who work here are either an owner or a rising owner. This means that workers operate with the total efficiency of a person in charge of their own destiny.
...Like a business owner. Because they are one! For me, the founder, it offers the spiritual food equal teamwork, (truly, fiscally equal,) and the resulting bonus of what I call the extra entity of the cooperative mind. Operating cooperatively also serves my mental and physical health by eliminating the dance with unchecked risk, the role of arbitrating unilaterally the destiny of others, the inclination to overwork, to flirt with nepotism, to bang my head against the problematic illusion that one human could ever be qualified to determine the value of another. Instead, we share the profits according to hours worked. This provides a clear, objective calculation of the value of all workers. Work more = Worth more. Now THAT is pure and delicious.